Five steps to stimulating demand for sustainable products in a competitive marketplace

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Responsibly sourced timber is better for the environment, better for business and better for everyone involved in the timber trade, but how do we communicate that to consumers? In this article Justin Smith, Head of Sustainability at Woolworths Group, provides five tips on how to successfully market sustainably and responsibly sourced products.

Sustainability is increasingly a consumer priority. Earlier this year Barack Obama said: “We are the last generation that can do something about climate change”. The US President’s words prove that environmental issues are high on the political and social agenda, supporting the idea that more consumers than ever understand the ethical and environmental impact of the products they purchase.

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