Why the future success of the timber trade depends on your customers’ confidence

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Tropical timber production rose again last year – a good sign for the industry – but how do we capitalise on this post-recession growth period, and how do we overcome the negative public image of the tropical timber trade? Jose Canchaya, Business Manager at Maderacre SAC, explains why trust – from supplier to consumer – is key to the long-term success of the tropical timber industry.

The timber trade as a whole is still recovering from the 2008 economic crash, but there are clear signs that the demand for wood products is rising. In Q1 of 2015, for example, the EU imported 21% more tropical wood products compared to the same period in 2014.

However, particularly in the tropical forest sector, there are still serious concerns about illegal wood trading that could threaten this growth

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