Are we confusing information with communication?


On our fourth day of the World Forestry Congress, the word from communicators in the halls in Durban is: enough of the overly packed PPTs and the one-way presentations – we need to improve our communications to build new and real understanding on how we will sustain forests for people, and inspire positive action.

One of the most popular plenary sessions at WFC so far – If trees could talk – explored exactly this topic: how can we improve our communication on forests? How can we move beyond ‘presenting information’ and toward ‘communicating’ to achieve our objectives to sustain forests?

Read more on the “Trees That Talk” blog

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